WHAT IS INTERNET MARKETING?

A few months ago I made a decision to learn what internet marketing was all about.  I must admit that when I left my country of birth Zimbabwe coming to New Zealand I had very little knowledge on how to use a computer.  I was never interested at all, deep down I felt intimidated by the internet world.  However, life has a way of dealing with people who don't believe in themselves.  Because of circumstances beyong my control I found myself joining a marketing firm based in the USA to learn how to market anything , anywhere in the world , be it Online or Offline , and ultimately to be able to use the power of the internet to generate some income.

Let me begin by saying that learning Internet Marketing with almost zero internet knowledge was like learning a whole new language.  Terms like search engines, metatags, ezines, opt-in, hosting pages, autoresponders and CTR (click through rate) or PPC (pay per click) was foreign and confusing but very interesting.

Now , lets look at what exactly is Internet Marketing.....Internet Marketing is simply the marketing/selling of products or services over the internet.  It is the same when you would buy your bread or shirt from your local shop/s.  Actually, goods and services are purchased 24/7 on the www (World Wide Web).

The statistics show that the internet is growing faster than any other invention known to mankind. Its unbelievable that more than 80% of consumer purchases begin with an internet search, and 75% of business do business transactions on the internet as well.

By end of 1995, there were more than 16 million Internet users.
Beginning of year 2000, Internet users had jumped to almost 248 million.
By June 2005, there were  938 million Internet users.
End of 2010, users were said to be 1.8 billion.

The Internet continues to grow, and so are opportunities that would never have been possible and available to people like you and me.  It is true that we live in the age of the great equalizer.  The digital world has arrived and the fearless and risk takers are making real money using the power of the web.  The Internet is the most extraordinary money making device ever created for the so called 'commoner' to make money.   There is no more excuses.  I repeat, we have no excuse to remain uninformed and struggling. 

From what I learned when I was receiving training, we have no reason to fear using the internet to conduct businesses.  It is the future, according to Entrepreneur magazine, the average home-based business household earns $50 250 a year.  And about 20% of all home-business households earn in excess of $75 000 a year.  Some are earning very handsome commissions just for being affiliates.  Its very interesting and exciting today, anyone can start a business and reach out to any market niche in the world with a good idea,and a laptop with internet connection.

What is also great about doing business online is that, the cost and risk are lower compared to a brick and motor (traditional business), I will give my Lolly Shop business as an example...

Start-Up Costs: TRADITIONAL BUSINESS
                        Lolly Mania Shop furniture and fixtures  $6000
                        Inventory                                               $14 000
                        Rent                                                       $145/week
                        Telephone                                              $86/month
                        Electricity                                               $125/month
                        Insurance                                               $76/month
                        INTERNET BUSINESS
                        Website                                                $500
                         Hosting                                                $7 T0 $10/month
                         Software                                              $15/month
                         AWEBER AUTORESPONDER         $17/month

In the Internet business world,  your website becomes your shop front on the World Wide Web.  If , say , you are selling digital products online, you will not have the headache of dealing and handling any physical products or shipping since your clients can simply download their purchases from the internet..  Your website is your 24/7 salesperson advertising and promoting your product  on your behalf.  Your payment processor is working round the clock so you can accept orders around the clock.  Your Inteernet business is indeed a global business.  Your website/s can receive orders from various countries of the world compared to a tradional business where you can cater mostly to your local community.

I am still learning as we all know there is no end to learning.  There is also a lot to write about the advantages of doing business online, but for today I will end here, however, if you would like to learn how to market effectively online, contact us ....www.persistsite.com  AND TAKE ACTION TODAY!

Remember: IN ALL YOUR GETTING, GET UNDERSTANDING.